Models & Theories: EPPM, HBM, SCT
Social Cognitive Theory of Mass Communication (Bandura, 2001)
Abstract: Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influences human thought, affect and action.
Communications systems operate through two pathways. In the direct pathway, they promote changes by informing, enabling, motivating, and guiding participants. 커뮤니케이션 시스템은 다이렉트 패쓰 (
In the socially mediated pathway, media influences link participants to social networks and community settings that provide natural incentives and continued personalized guidance, for desired change.
Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported.
Structural interconnectedness provides potential diffusion paths; socio-cognitive factors largely determine what diffuses through those paths.
Bandura에 의해 제안된 이론으로, 사회적 상황에서의 학습은 환경, 개인 변인과 행동 간의 삼원적 상호 작용에 의해 이루어진다는 것이다. 학습에서 중요한 것은 사회적 상황에서 발생하는 모델링과 조금만 노력하면 성공할 수 있다는 학습자의 신념, 즉 지각된 자기 효능감이다.
- plasticity: 가소성; 형태가 변하고, 그 외력이 없어져도 그것이 다시 원래 모양으로 되돌아 오지 않는 성질.
- symbolizing capability:
- self-regulatory capability
- self-reflective capability
- vicarious capability
- mechanisms governing observational learning
- abstract modeling
- motivational effects
- acquisition and modification of affective dispositions
- social construction of reality
- social prompting of human behavior
- dual-link versus multipattern flow of influence
- social diffusion through symbolic modeling
- modeling determinants of diffusion
- adoption determinants
- social networks and flow of diffusion
Social Learning Theory and the Health Belief Model (Rosenstock et al, 1988)
- social learning theory
- exepectancies
- incentives
- the health belief model
- the hbm and sct
- locus of control and self-efficacy
- contribution of self-efficacy to hbm
- contribution of hbm to self-efficacy theory
- enhancing self-efficacy
- practice implications
- conclusions
Putting the fear back into fear appeals: the EPPM (Witte, 1992)
Important components of the fear appeal process
- fear appeals
- fear
- threat
- efficacy
- outcome variabels
a brief history of fear appeal theoretical approaches
- drive models
- parallel response model
- expectancy value theories
- protection motivation theory
- analysis of the current pmt model
- the lost role of fear in fear appeals
development of the eppm
- overview of the eppm
- detailed explication of the eppm
- danger control process
- the critical point
- the role of fear
conclusion
Fear Control and Danger Control: A test of the EPPM (Witte, 1994)
EPPM
- definitions
- efficacy
- the eppm
- the role of fear in the eppm
- a test of the fear control and danger control process
- hypotheses
- summary
method
- design
- participants
- procedure
- the message manipulations
- threat manipulations
- efficacy manipulations
- summary
measures
discussion
- the causes of fear
- the role of fear in message acceptance
- limitations
- practical applications: preventing hiv infection
- conclusions